Points of Hype (my term) help you craft one-way authority backlinks which enhances your PageRank in Google and promotes your online or bricks and mortar business. Free points of hype, or free places to showcase your online or offline business, number in the thousands. The secret is to discern which ones to exploit and which ones to ignore. Never has the cost of entry into the business world been so cheap - an additional blessing and curse. You can get started marketing your own products or services, or those of other companies by means of affiliate programs, immediately. The bad news is so can everyone else. Marketers are often in love with with the latest killer app or marketing technique. Marketing via social media may look appealing but makes no sense if you discount business profiles and traditional SEO. Search Engines: Natural SEO means Google. If you master getting your website ranked in the top page of natural results, the rest can wait and will likely take care of themselves. Search engines and directories come in many flavors: - major players (Google, Bing, Yahoo, Ask)- blog search engines- RSS search engines- web directories- specialty search engines (real estate, news, etc.) Being ranked by Google on the first page of the organic search results depends on superior content, authority backlinks, and targeted keyword phrases in the anchor text of those backlinks.
Content: Unique, valuable content is the coin of the realm for search engines. Bots continuously scour the web indexing everything and ranking it for relevancy on the fly as web searchers enter a keyword to search. Content can be posted online in: - your own hosted website or blogs- article directories- free blog hosts- community websites- free websites- free blog space in some social media sites When search engines see duplicate content on and off your website, it has difficulty knowing which page to display as the primary. Spinners escape this issue by generating hundreds or thousands of one of a kind pages to promote. A Google slap for duplicate content is rare, except when the exact identical content shows up multiple times on the same site. I once had an article picked up and republished on 800+ sites. They all showed up in Google until the results were narrowed down to just the most important sites. Bum marketers pride themselves on writing up to 50 articles a day. I can write and spin a 500+ word article in 2 or 3 hours. A good spin can generate 1,000+ articles with 80% or more unique content. A spinner can also assist by spinning the title. Each unique article can be posted on free blogs and community websites or submitted to article directories creating one way backlinks to your top level domains. A good manual spinner and a good writer eliminate all duplicate content considerations. Automatic spinners create unnatural articles with unnatural English and ought to be avoided. A good, simple manual spinner like Magic Article Rewriter will generate unique content for each site you post to - without the bizarre terms and grammar. You have total control. Laziness comes when a marketer gets a hold of thousands of free PLR articles and does an automatic spin. So many of these items have been rehashed online that the search engines do not find them constructive. PLR articles are of limited use. That's why you can acquire tens of thousands free. You get what you pay for. The only value I see is for simple research and title suggestions.
Profiles The value of social media comes from the relationship features, in particular the ability to create a individual or business profile. You are able to brand your business and create authority one way backlinks to your website. Types: - business listings (Google Places, Localeze)- Internet yellow pages (MagicYellow, Yellowbook)- web business profiles (LinkedIN, BusinessCard2)- article directories (Ezinearticles, Goarticles)- social networking sites (Facebook, MySpace)- social bookmarking sites (Digg, Diigo)- microblogging sites (Twitter, Plurk)- free blog hosts (Blogger, Wordpress)- community websites (Squidoo, Hubpages) Most profiles allow users to post a link to their website. Each time you do, you are producing an authority one way backlink which Google loves. When you cross promote using all free advertising and promotion techniques, a number 1 listing in Google is feasible for all but the most competitive keywords. Start with our free ebook listing our top 3 free promotion resources in 18 areas (54 total), visit ClixForBrix - http://clixforbrix.com For those who know the worth of free internet marketing points of hype, subscribe to Points of Hype Pro in order to keep up to date on thousands of free sites to promote your local business - http://pointsofhype.com ~ Charles Lamm